This blog article
by Ryan Allis on change.org's Social Entrepreneurship blog discusses new evidence contending the notion that: "The Only Social Responsibility of a Company Is To Increase Profits for Shareholders
The article discusses a case study in which firms that were particularly socially responsible grew shareholder value 1025% in the last ten years while others returned 122%. "There does seem to be substantive and significant evidence showing there
the tradeoff between social responsibility and financial responsibility
is false and in fact social responsibility in many cases aligns with
increasing financial profitability."