Success in today’s economic climate is largely dependent, among other things, on the strength of social networks. A strong social network increases efficiency and competitive advantage of an organization by enabling information exchange within the organization. Social network analysis (SNA) tools are used by organizations to analyze large amount of data stored in their databases and map relationship among them based on shared features. These tools also provide a better understanding of the organizational structure, like who reports to whom, or interaction among different project teams etc.
Here’s an example of how such a tool can be used to map the evolution of the social network within the SNA group of Tutor/Mentor connections (T/MC). It also shows how different people are taking the lead in the SNA group to keep the project moving in order to achieve the goals of T/MC. Inflow social network analysis software training was held at T/MC on 25th February 2010. The first map (Figure 1) shows the interaction among the members of the SNA group before the training in February. In this map, we can see that Dan Bassill is directly connected to most of the members of the group. So, he is the central hub of the network.
I have used a scale of 0-4 to show the strength of relationship between the members in
the SNA group. The definition of the scale is as follows:
0- no interaction.
1- have met at the Ning site but not in person.
2- met only at the InFlow training.
3- met more than once after the InFlow training.
4- have a regular/ongoing relationship.
In addition, the members of the network are color-coded according to their responsibilities.
After the SNA training, everybody got connected to each other with Dan being the central hub (Figure 2). The strength of relationship between the members of the SNA group has also increased after the SNA software training
This map ( Figure 3) represents the people who will be working on theSNA project after the training. We have hidden the nodes of the people who won’t be working on the project. At this stage of the project nobody has taken the lead.
Jonathan and Ahmed left the SNA group few weeks after the training and two new members Karina and Kalyani joined the group. The following map (Figure 4) shows the interaction among the members of the SNA group after introduction of two new members with Katie and Anne currently being the project leads.
This is the current network map ( Figure 5) of the SNA group after the inflow software training of the new members. Here everybody is connected to each other with Anne and Kalyani being the project leads.