As we enter 2011 the economy is still a mess and the competition for resources to fund non profits continues to grow. Thus, we need to be more creative, think smarter, and keep learning from the wisdom of others.
This article is one that I encourage you all to read. It talks about how your Twitter, email, or Facebook post can generate more response if it can connect emotionally with the reader.
I'm not smart enough to figure out all the different ways to make our messages appeal in this way to all of the various people we're trying to reach, but the collective talent of the people who are members of this Ning group, and the people they know, could innovate messages and delivery systems that over the course of a year might dramatically increase the number of people who visit this site, then become a volunteer or donor at one of the organizations represented by members.