Effective story telling - volunteers needed

[Daniel Bassill]

I just read this article on the Stanford Social Innovation review and I'm guilty of leading with problem statements and scaring off people who might want to help.

However, teaching old dogs new tricks is something that's hard to do, as is breaking long-term habits. 

Thus, my solution is to recruit volunteers who might help shape the messages in ways that don't scare off those who want to be involved.  Want to help?