In other articles I've pointed attention to the year-round strategy of the Tutor/Mentor Institute, LLC and Tutor/Mentor Connection and shown how the May and November conferences have helped to get stories in Chicago media. I've now created a page on the web site where you can view and read many of these past view articles.
Imagine how many more articles might be written about tutoring/mentoring programs if the many members of this forum began to take an active part in the May and November conferences or the August/September Back-to-School volunteer recruitment campaign, encouraging media to tell the story from their perspective, and focusing on their program and city.
The next conference is November 19, 2012 in Chicago and I don't encourage anyone from beyond the Midwest to try to attend. If you're close and can do a workshop or be a participant, visit the web site and then register or submit a workshop proposal. If you are already planning to attend and/or host a workshop, then why not send a press release to your local media and see if you can generate a story showing why you do what you do and why networking and learning from peers is important.
If you'd like a copy of a handout we've created, just post a note and I'll send it to you. If we can generate more news coverage on a regular basis we can also attract more volunteers and donors to support what we're all trying to do.